A Rose by Any Other Name?

Today I have been Spring cleaning. It was not brought on by the fact that it has become Spring, really, but I did feel compelled to take stock of my possessions and decrease them significantly. We keep too many things. Anyway, as I did so, I came across a very old evaluation of my performance at a job. Before I tossed it, I read the evaluator's comment that my chewing gum was not so professional. A fair enough point, I guess, but the supervisor's displeasure was not what caught my attention. Rather, the comment unearthed in me a philosophical question to which I have never found a sufficient answer: Is gum candy?

The question comes naturally to me, because my studies in the humanities and social sciences demand that I seek to know how cultural objects are classified. And, my training tells me that if I do classify gum, or even better, if I find out how it has historically been classified, some epistemological questions arise of gum-cum-candy. How have we come to know candy, and how does or does not gum fit in?

Almost without thinking, one might easily conclude that gum is not candy-- for the obvious reason that candy is fully consumed (is eaten), while gum is merely chewed and then discarded. This is a useful distinction. You don't find a whole lot of chewed up Milky Ways stuck to the bottom of school desks. In a way, then, candy is food, and gum is not. Hell, gum like Extra even says right there on the packaging that gum is 'not a diet food.' It contains no sustenance for the body; and certain candies, at least, supply some nourishment. But even the most elementary consideration shows that this binary of swallowed/digested vs. not-swallowed/digested does not take into account the cultural relationship between gum and candy. There are significant social and historical linkages that suggest it is not so far-fetched to consider gum a relative, if not a kind of candy. Let's break down the arguments for and against gum-as-candy through a number of different nodes of investigation.

Ontology

Let's begin by examining what these things are. Both gum and candy are super sugary (or increasingly,[sigh] super sweetened) mouth diversions. They delight the palate and can send endorphins rushing through our brains. A possible difference between them is that candy is teleological. When you get a pack of Skittles, your purpose is clear, and there is an end in sight: once that last purple orb is eaten, there is no more rainbow. Gum, on the other hand, has a practically indefinite lifespan. One can chew and chew on it, and past a point, there is not much loss of mass and chewability remains pretty constant. One may have a reason to chew gum (bad breath, dry mouth, nerves) but I am not sure that one can always project an end to chewing. That is, unless one considers loss of flavor. In this understanding of gum, perhaps one finds its 'candiness'-- because, really, unless one is distracted or has a need for an oral fixation, gum usually is not chewed once flavor is lost. So perhaps, in that respect, gum does have a certain teleology. Of course, the makers of gums like 5 and other super-long-lasting brands are muddying the waters even further.

Actually, I wonder not if this is candy so much as if it is from this earth-- look at that explosive gum!

Marketing

Both gum and candy have traditionally been marketed as (and are) between-meal snacks or treats, and usually come in portable packaging. One need only think of the candy aisle in a gas station or the impulse area at the grocery check-out to remind yourself how the two are paired and sold together. However, gum is often marketed in disparate ways to candy, as in the case of teeth whitening/mouth cleaning functionality and long-lasting-ness. Despite these facts, though, it would seem unnatural to us to find gum, say, in the toothpaste aisle of the grocery or drug store. Gum is part of the candy aisle, and has been for as long as most of us can remember. (I do want to pause here to say that I understand that another gray area is the mint. Indeed, if one were inclined to argue that gum is not candy because of functionality, that person might also have to argue that mints aren't either--that much gum and most mints are part of a category one might call 'dental maintenance,' or 'breath freshening.')

Another marketing difference is the demographic to which candy and gum are sold. With the exception of chocolate, candy is generally sold to a younger demographic than gum. Sure, there are adults in Starburst commercials, but they are usually young adults. And a lot of candy commercials utilize cartoon and other colorful figures to sell to kids. Gum has a wider appeal-- an older one. Some kids chew gum, but I think, would mostly rather have candy (though this is debatable). And old people continue to chew gum. And they are the ones who care so much about the sugar-free craze going on in gum-land. There are a few sugarless candies, but they are not popular and are anathema to most peoples' ideas of what candy is and is meant to do for us.

Candy? Gum? What are these abominations?

Hybridization

Finally, we come to perhaps the most slippery area of this debate: hybridization. What happens when gum and candy come together? It's like the pizza bagel-- is the thing a bagel with pizza toppings, or is it a bagel-crust pizza? Two interesting examples come to mind: the Charms Blow Pop and the Razzle. The Blow Pop is immensely popular. There's something about the union of hard candy and bubble gum that appeals to us in a major way. Is it, perhaps, that the Charms corporation seeks to break down the divisions of the candy aisle, to show that gum and candy need not come in separate packaging? Do we derive a kind of pleasure in not having to choose how to spend our hard-earned money, and can have our candy and chew it, too?

Portable, crunchy, chewy... Blow Pop, I salute thee.

Possibly, I would argue, but I am not sure that the Blow Pop is actually that hybrid, depending on consumption habits. I usually end up biting into the pop before I reach the gum, and that mashes shards of candy into the gum, for a few moments blurring the lines of what it is I am chewing. Because I am biting through candy shell, my mind and mouth want to swallow the candy-gum mass; however, I know that gum is not meant to be swallowed. If my elders weren't lying to me, I already have a 5 -lb gum tumor somewhere in my intestines, and I don't need to add to it. But, most people, I think, suck the sucker part until it is gone and then chew the gum. The line on their consumption experience is not so blurry as mine. There is a distinct end to candy and a move into gum.

Not so with the Razzles. Here is a self-conscious effort on behalf of the candy's producers to blur the line between candy and gum, to erase distinction and force us to deal with our preconceptions. Through a top-secret process, the Razzles people make a gum in powdered form, and they mold the gum into a SweeTart-like circular 'candy.' Indeed, when one bites into a Razzle, the brain is fooled, through sense memory, into thinking, "Hey, this is a nice fruity candy." However, as one continues to chew, the mouth's saliva reacts with the powdery candy and transforms it into gum. The powdery texture is lost, and the brain recognizes the rubbery texture of chewing gum. The urge to swallow, pretty powerful upon first bite, abates, and one settles into chewing mode. The Razzle, therefore, in a matter of seconds, makes a powerful statement about the slippery-ness of simple classification. It shows that essentialist conceptions need to be problematized and that one can never get too comfortable with binaries.

Conclusions?

So, what have we come to at this point? Is gum candy? I am not sure. And, a cursory informal survey of a number of my friends and colleagues resulted in an exactly 50/50 split on the issue. So, it seems that this question remains a pretty personal issue. However, it also clear that from a cultural perspective, at least, there are as many intersections between gum and candy as there are distinctions.

Candied Chocolate

Hey, peanut M&M: I see you, Avatar-style. I'll eat you beneath the tree of souls.

Resurrected Affinity

Easter is coming up again, and that means - you guessed it - Easter candy! But long gone are the days of the plain chocolate bunny, though those are available if you so desire. Now, there are a plethora of tasty Easter offerings to help Christians and non-Jesus-lovers alike celebrate the death and rising of the world's savior/the life and times of a pastel bunny and his basket.

Pretty sure this is not what God had in mind, but hey, isn't a giant rabbit obsessed with painted chicken eggs just the best?

Indeed, I was talking to my father the other day, and he was saying that it was getting about time to start constructing an Easter basket... for my mother! I am not the only one who has some hard-core nostalgia for youth or who understands the joy that a giant store of candy can bring. {However, it should be noted that I have never gotten an Easter basket per se. As a child, my family's religion did not go in for such "pagan" expressions of "serious" religious holidays.}

The point of all this is to say that there are some exciting candy options that last for only a few more days, people, so get out there and snatch some up! I will highlight here some of the better options:

Starburst jelly beans. Easter is the season of jelly beans: regular, "speckled eggs," and spiced. But with the coming of super-brands, we now have brand extension, and that brings us things like these Starburst beauts. They are available year-round, but they are especially relevant around Easter. Get you some. [By the way, shockingly, the SweeTart jelly beans are NOT good. They have too thick an outer, pre-jelly layer, and that layer poorly approximates the SweeTart flavors. I still have a bag of them from last year in my house right now. I don't know why I haven't thrown them out, but I guess I cannot make myself do it. So sad.]

I've shown you these before, but here they are again.

SweeTart Bunny Gummis and SweeTart Chicks, Ducks, and Bunnies. These new SweeTart bunny gummis are ridiculous! All flavors are represented, which is one improvement over their other holiday lines {for instance, the SweeTart Valentine hearts, which I have called perhaps the best candy ever made, inexplicably do not include the orange or lemon flavors in the line.} Additionally, the SweeTart gummi seems to have been perfected for the Season, as the bunnies have the stiff, brilliant texture and sour of a Trolli Sour Bright Crawler and the flavor of the SweeTart. Too good. Also, shout out to the classic SweeTart Easter offering-- the regular, powder-based SweeTart chicks, ducks, and bunnies. They are not all-flavored, either, but they are whimsically fun.



Cadbury Caramel Eggs. The regular Cadbury eggs, with disgusting, cloying "yolk" are too sweet, too difficult, literally, to swallow. Not so the caramel egg. It is the one of the more perfect milk chocolate productions out there. The caramel has more heft than in, say, a Caramello, but it it is not so stiff as to not ooze a bit out of the shell when you bite in.

Yes! The three-pack, standard size! Salivations are imminent!

Reese's Eggs. Everyone knows these. Do I need to go into a spiel here? The extra peanut butter to chocolate ratio makes these a classic unlike any other. Sure, Reese's has expanded into Xmas trees and Halloween pumpkins as well, but let's be serious-- these eggs are the bomb, unparalleled-ly so.

Boom.

There are also other options out there. Some other solid examples off the top of my head: Whoppers' Robin Eggs and Snickers eggs. Therefore, get out there people, and do not be afriad to make an Easter pig of yourself!

A Girl Named Kandy

I met her walking on the Las Vegas Strip. I know what you're thinking, but she wasn't that kind of girl. As I approached the cross-walk on Flamingo Avenue, on my way to the Mirage, she emerged from Bally's. I gave her a sideways look; she was cute, in that man-she-could-be-from-my-hometown kind of way. She wore a fleece vest over a long-sleeve tee, jeans and sensible flats. A cobalt scarf hung languidly over her left shoulder, and she was digging through a shoulder purse. I smiled slightly to myself and turned away my gaze so as not to be rude.

But no sooner had I done so than she stumbled directly into my path. I instinctively thrust out my arms and caught her before she hit the sidewalk.

"I'm so sorry," she said. She was genuinely embarrassed, not angry that some stranger had grabbed her out of the air. I realized I was still clutching her, and I released her awkwardly.

"Are you OK?" I managed.

"Aside from the embarrassment, you mean?"

"This is Vegas," I said. "No worries."

"Well," she continued, "if I hadn't just lost 300 at the blackjack table, I'd feel better." She smiled and stared at me. Funny how people in Vegas so easily tell you about their finances.

"I try to stay away from that game as much as possible, but it is difficult isn't it? Was on my way to the Mirage to play some poker," I said. "Maybe turn my luck around there."

"Really? I thought about playing some cards, but maybe I should just cut my losses and go to bed. I'm here for 3 more days. It's a tough call..."

"Come over to the Mirage with me," I said, emboldened. "I promise not to take that much from you. They call me Ground Possum, by the way."

She squinted an eye at me. "Kandy," she said, extending her hand.

"You're kidding," I said.

"Haha-- laugh it up. A gift from my parents. And anyway, how do I know you're not some creep who trolls the Strip for young lovelies to come falling into your arms?"

"Do you watch a lot of romantic comedies?" I asked.

"Shut up," she said, and we began to walk toward the Mirage.

The jewel of the Strip.

That night we played side-by-side for hours at a 2-4 limit poker table. We talked about where we were from and what we liked to do on weekends (when not in Vegas). Turns out a couple of friends were coming in the next night to meet up with her, but they weren't much on gambling, so she had come out a day early. My kind of girl.

At the end of the night, I walked her back to Bally's and she kissed me on the cheek. "Give me your phone," she said.

I handed it to her, and she entered her number in my contacts. "Vegas Kandy," it said.

"Is that really your name?" I asked.

"Are you calling me a liar, Ground Possum? Call me tomorrow night. You can meet my friends." She threw her scarf playfully around her neck and turned dramatically away from me.

I walked back smiling to my room at the MGM. I reached into my pocket and pulled out a Certs, (with retzin). I wondered if I should text her to meet me at the top of the Stratosphere at midnight, but decided against it.

A Gamble That Didn't Pay

So last week or so, I was in Vegas for a few days. Mostly I was there for a conference, but of course, I succumbed to the urge to throw a few dollars down on a table here and there. One night, after leaving said dollars on said tables, I went up to the room to rest. Upon settling in, I found that I craved a little of the sweetness. Knowing that any candy found in the gift shop would be ridiculously expensive, I wandered into the vending area with a few dollar bills.

Upon inspection, I found that the machine offered mostly chocolate candy bars. That is all well and good, but I wanted something fruity. The only non-chocolate option was Twizzlers. Now, faithful readers know my take on the Twiz-- I have not hidden my relative disliking of the waxy ropes. However, I was in a bind: I did not want to go back down to the gift shop, and I did not want chocolate. Also, the package of Twizzlers was one of those giant, like 7 ounce bags, so it looked better to me than it normally would. A lot of crap is better than a little, I guess? So, I reluctantly put my 2 bucks into the machine and hit the proper letter and number... and the little metal ring rotated around... and the damn thing did not drop.

You've gotten me for the last time, Twizzy...

I thought about shaking the machine, but there are cameras every five steps in a Vegas hotel hallway. So, what did I do? I put in two more dollars, assuming that another rotation of the ring would give me my prize. No dice, as it were. The ring did free itself of the bottom of the Twizzler package, but it was so long that it fell backwards on top of the set of rings. Only tipping the machine forward would have given me the candy, and I was not willing to risk the sure security beating I would take in some Vegas back room. I'm not losing my fingers for some stupid Twizzlers.

The usual suspects that I could have had were it not for my hubris.

The moral of the story, I guess, is that one should never abandon his principles. Fructor sees all, and He must have been laughing at me that night. The irony is that no matter how bad the gift shop might have been, I could definitely have gotten the candy I wanted for the 4 dollars I wasted. Instead, I wet the cheap hotel pillowcase with my tears.

I was totally like Dawson here.

Bulk Candy II: Irksome Pricing

I have written here on my ambivalence toward bulk candy. On the one hand, bulk displays are impressive, and the variety of choices is undeniably enticing; on the other hand, there are issues of germs, staleness, and overall expense per pound. To add to this latter point, I will tell you about my latest experience with the local candy store:

I went there today to purchase some candies that are simply not available elsewhere. While there, I expected to be gouged by boutique-store prices (and I was) but I was not fully prepared for the ridiculous amount of stratification among the prices of different 'levels' of candy. There were, in fact, 5 different color-coated price levels assigned to the myriad candies in the store, ranging from about $7/lb to $11 per. While I can understand a little difference in price between powdery, chalky offerings like bleeps or "sweetart" (not SweeTart, but in that ilk) bears and chocolate-covered cashews and the like, I do not see how Jellies are a dollar more per pound than the sweetart items or how gummis are a dollar more expensive still. In fact, generally, in standard .79-.99 pre-packaged candy price rates, one can get almost twice the weight of gummis compared to SweeTarts, and twice that of gummis in jelly form. That is, one can get over three ounces of gummis and over 5 ounces of jellies for the same price of a 1.8 ounce roll of SweeTarts. However, in boutique land, these prices are flip-flopped, as soft chewables are given prime status.

Do these kinds of things make you want to buy lots of candy?

But this pricing per se is not what bugs me most. The real pain in the ass is that if you want to buy candies across the 'classes,' you have to get like five different bags and carefully manage not to put different 'colors' on top of one another. The added expense of different levels is one thing, but not being able to add all candies together into one, glorious sac and have them intermingle from the moment you turn the scoop into the bag is untenable. I want my cinnamon bears chilling with the sour patch kids, getting to know each other while I peruse the rest of the offerings. I want the Smarties to say "hi" to the licorice and the sour balls.

These chewy Sprees were appropriately priced at the lowest level.

Has our society not learned from our past mistakes? Haven't we moved past the need to segregate candies into categories based more on some idea of cachet than taste or consumer desires? As for me, I'd be happy if the store averaged out the candies to 9.50/lb and just let me pile it all in one bag. Since I could not do so, I conscientiously objected to the system and left the store without all the candies I went to buy. Oh, I got a small bag (I'm not crazy) but they were all of one class, one price level.

And I feel kind of dirty eating them.

Xmas Candy

I still get a Christmas stocking. Yeah, that's right. If I get home for Xmas, there is a stocking full of candy goodies there for me. It's one of the joys of the season. Turns out you can go home again.

The thing I love about Xmas candy is the themed packaging, especially of chocolate morsels. Sure, it is good to get some good chocolate-- Dove's, Cadbury, Lindt, etc. -- but it is also nice to get some of the absurdly foil-wrapped chocolates made for the holidays. Oh, it's not very tasty-- usually chalky and stale-- but there is something about it that screams "Christmas." To cite a couple of Marxists, there is a "ruthless unity" to it all, in aesthetics and flavor... but not in the pernicious sense. Of course, there's the standard Santa and reindeer types, and there are always Hershey's and Reese's bells. But I especially like the other themed candies that are not really Xmas related, but that also appear around Christmas time.

This is the standard Santa fare. We've all had it.

For instance, this year, I got a golf ball. It was not particularly flavorful (though the white cream in the middle was pretty solid) but it was the exact size of a golf ball, and it even had a standard set of dimples. I have also in the past gotten footballs and tennis rackets. Such gendered candy theming makes me wonder if there is a set of feminine candies and what they would be? Do girls get little chocolates that reflect what marketers think they like? My Little Chocolate Ponies? Barbie Bittersweets? It's not a burning question in my mind, but something to think about.

The golf ball I got was not this fancy and had the ubiquitous foil wrapper on it-- and on the wrapper was a landscape of someone playing golf. Brilliant.

I am just happy that my step-mom still thinks of little things like how I play golf and makes the stocking reflect that. It sure helps me keep up the whimsy. I'll be expecting that stocking every year until I die, and I hope my expectations are not dashed.